Social media marketing has become increasingly popular among advertisers and marketers alike as a way to tap into the enormous power of the internet. The phrase ‘Social Media Marketing’ is widely understood to refer to the use of social media tools and sites like Facebook, Twitter, FourSquare, YouTube, MySpace and more to advertise a product or service. While the terms’ digital marketing and e-marketing are now firmly entrenched in academic circles, social media marketing continues to grow in popularity for both academics and practitioners. In this article we will briefly examine some of the key drivers of growth and what the future holds for this growing area.
It’s important to start by defining the term social media marketing and why it is gaining such a strong footing. For most professionals and academics this term is somewhat vague, but many define it as the marketing of information through these sites. For businesses this means getting your message out in front of a large, highly-engaged audience, one that is highly likely to share your content with others. By having a well-designed, interesting and helpful piece of social content people can instantly spread your message to a large audience, which is what makes social media marketing so powerful. If you can get your message out to a large audience you can leverage that audience for many things, including advertising and sales.
One key element of social media marketing examples is imagery. High quality, clear and free imagery is critical in communicating your brand effectively. Images can be used to create a unique, one-of-a-kind visual identity for your brand or company, helping to instantly connect with your customers and other prospects. This type of imagery can include photographs, illustrations, clipart, clip arts and more. The key is to find high quality imagery that engages and identifies your brand and can be used in a variety of ways to help grow your business.