Google AdWords is an online marketing platform built by Google, whereby advertisers bid for placement of short advertisements, product offerings, service offers, and video clips to internet users. It may place advertisements both in the sponsored results of major search engines such as Google Search and also on other non-sponsored sites, blogs, and videos. Unlike the usual pay-per-click system used by most companies in advertising, Google AdWords allows you to control your budget. You only pay when your ads are clicked by visitors and only then if they are interested in your products or services. AdWords also provides you with real time data on how successful your keywords have been.
One thing you need to know about AdWords is that it operates on the keyword/s you choose to bid on, regardless of the display network selected. So even if the keyword or keyphrase is not relevant to the content on your site, you will still be billed for it. The charges depend on the size of your ad group, the amount of money you bid for a placement, and the frequency of your ad display. If you place your ads on the wrong displays, you will not be able to maximize your ad campaign’s potential.
To increase the chances of success of your ads, use adwords tips to improve your quality score. It is not difficult to achieve as it is designed to give you maximum control over your campaign while optimizing your costs. You can increase your quality score by adverting on profitable keywords and having your ads displayed on top results of major search networks. You can also increase your CTR (Click Through Rate) by adjusting your bid price, placement value, and frequency. A high quality score will make it easier for users to find your ads, resulting to more clicks leading to higher conversions and increased sales.